Business inertia – is something that every business has to be extremely careful of. It is sometimes all too easy to find an excuse NOT to do something. Maybe the economic climate is not right, maybe “I want to wait and see what happens with Brexit”, or “let’s wait and see what this month’s figures look like before we do it.”
We simply cannot run our businesses in this way. Whilst you are sitting on your hands your competitor is busily making the investment. As a result they will be trying out the new technology or instigating a marketing campaign to your customers. There is a lot of truth in the old adage that if you are standing still then your are in fact moving backwards. Business inertia is endemic. It is too easy to find excuses for retaining the status quo.
Let’s all carry on doing the things that need doing and driving our businesses forward. Make sure we don’t sit back and wait. Take the actions that need taking and progress our businesses, therefore continuing to grow.
Let all the talk about Brexit just carry on in the background. We can deal with anything that needs dealing with, if and when it needs doing.